Digital Transformation

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Digital technologies, AI-algorithms, and cloud computing are not just technological challenges, but also cause profound organizational changes. This is the case for businesses as well as public institutions. 

In the research field "Digital Transformation", we research approaches for organizations to meet the challenge of digital transformation and actively shape it. 

In this context, we are interested in three superordinate research aspects: First of all, the analysis of connections between technological and organizational changes. Secondly, research concerning the optimal degree of digitalization. And thirdly, research into the influences of human resource management on the establishment of a digital service culture.

In the research field "Digital Transformation", we consistently pursue a participatory approach, so that our research takes place in close coordination with clients, employees, and other actors from the corporate or municipal environment.